Get to know us
The team works closely with retailers and business contacts to ensure smooth operations and continued growth.
Our team is united by a shared passion for promoting natural well-being, preserving Finnish sauna traditions, and driving sustainable business practices across all our operations. Each member of the team brings valuable expertise in their respective fields, from strategic marketing to financial management, ensuring that every aspect of Kiuassuola operates with excellence.
Mira Kettunen
Visionary, dedicated and inspiring leader
Founder and CEO of Kiuassuolan Lumo Oy. A strong advocate for branding, product development and marketing.
Contact mira@kiuassuola.com
Tarja Kekäläinen
Solution-oriented, analytical and well-networked
Internationalization Lead at Kiuassuolan Lumo Oy, overseeing our global expansion efforts.
Contact tarja@kiuassuola.com
Marjo Räsänen
Negotiation expert, ethical and solution-focused
Financial management and corporate law professional at Kiuassuolan Lumo Oy (Oikeus & Talous Lex-MAR Oy).
Rasmus Kärkkäinen
Innovative and open-minded digital expert
Responsible for digital solutions (Roak Agency Oy).
For any inquiries or to schedule a meeting, feel free to reach out to us:
Mira Kettunen mira@kiuassuola.com
Tarja Kekäläinen tarja@kiuassuola.com
Our Memberships & Associations
We are proud members of
We are proud members of several key organizations that support Finnish quality, sustainability, and innovation. These memberships strengthen our commitment to Finnish values and responsible business practices
Sauna From Finland
Suomalainen Työ Ry
Suomen Yrittäjät Ry
In addition to these, we are also involved in international sauna and wellness associations, including
North American Sauna Society (NASS) – Supporting our Canadian and U.S. partners.
Saunaworld.se / Bastufolket – A prominent sauna association in Sweden.
By being active in both national and international networks, we strive to promote Finnish sauna culture and responsible business practices globally. Together, we aim to strengthen Finnish quality, sustainability, and competitiveness—both as a brand and as a community.